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Project: Entertainment Event Marketing and Advertising

Problem: Not enough people were aware of the severity of voting and being politically aware of what is going on with our government on a local & national level.

Solution: Through art, fashion and music we wanted to create an event that would give our target audience a chance to gather and talk about certain issues and see them expressed through poetry and music.

Execution: With The Roosevelt's event room under construction we had to find a venue for the event. Steve Francios (Former Creative Director at The Roosevelt ) and myself found a new venue in the area that was willing to old the event. Now knowing the location of the event and knowing the audience we were going after it was very easy to figure out where to market the event too. It was my job to find the artists, musicians and talent for the show as well as the design of the print material. I also contacted the local restaurants, shops and magazines to run ads for the show. Blasting posters, fliers and on-line ads around the city, colleges and night clubs and social medias was the way we started the guerrilla marketing.

Conclusion: We packed out the venue to capacity with a variety of people ranging in ages from 18-30 which was something we were aiming to do. The art was an success and the artists even sold a few pieces too. The musicians I selected had positive messages that were about activism, education, and political awareness. The MC of the evening would also info the audience about places in Tampa to sign up to vote in the next election. That way we stuck to the theme and still informed the audience why we are really there. The fashion show ended the night with a viewing of branded shirts that displayed messages that matched the theme as well.

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