lifecycle marketing through Email and Direct Mail Campaigns

As the Senior Art Director, I’m responsible for the overall look and feel when it comes to the SiriusXM brand. Using industry standards and practices, I provide engaging email and print designs along with the copy writing for the various life-cycles brands that we work with. Leading the creative department I work with the partner marketing team and our campaign development group. It’s my job to develop creative solutions and the strategy for the day to day operations. I pride myself on presenting high quality designs, along with the metrics to prove the overall creative performance. 

Branding improvements since I've been leading the creative department.
• Improved open rate of emails that drove conversion and enrollment

• Optimized desktop templates for better mobile experience
• Increased click-thru and click to open rates from quarter to quarter; year to year
• Standardized emails from static design to a dynamic output that allowed easier delivery
INFINITI ENGAGEMENT EMAIL CAMPAIGN
NISSAN PACKAGE ICONS (CLIMATE CONTROL, INTELLIGENT ROUTE PLANNER, PRO-PILOT ASSIST, 2.0)
NISSAN WINBACK AND OFFER EMAIL CAMPAIGN
NISSAN DRIVE OFF POSTCARD (FRONT)
NISSAN POST COVID OFFER EMAIL CAMPAIGN
TOYOTA & LEXUS DRIVE OFF AND WELCOME EMAIL CAMPAIGN
TOYOTA ENGAGEMENT BUCKSLIP 
  
NISSAN DRIVE OFF TO DRIVE CUSTOMERS  ENROLL THRU THE APP
NISSAN ROTATING GIF TO INSTRUCT CUSTOMERS TO ENROLL THRU THE APP
TOYOTA INSTAGRAM SOCIAL MEDIA CAMPAIGN
TOYOTA TWITTER SOCIAL MEDIA CAMPAIGN
TOYOTA FACEBOOK SOCIAL MEDIA CAMPAIGN
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